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Perinatal support for Black, Asian and minority ethnic Women during the COVID-19 Pandemic - Frimley ICS
Working collaboratively to develop a campaign to support BAME women in Slough and Aldershot, to ensure women of a Black, Asian and minority ethnic background should be advised that they may be at higher risk of complications of COVID-19 and to seek advice without delay if they are concerned about their health.
- Co-produced with Maternity Voices Partnership (MVP), front line midwives, commissioners and a BAME women, a leaflet in English
- Leaflet translated into Urdu, Punjabi, Nepali, Hindi and Easy Read to be handed to women in clinic
- Scripted radio advertising, with translated sound bites for web and social media
- Radio interviews with lead clinicians
- Paid for social media advertising
- co-ordination of head and shoulder videos for social media
- Updating website and organic social media across the three CCGs
- Project management and co-ordination of the collaborative approach
Supported the MVP to undertake face to face interviews of BAME women, to better understand the barriers to them access services:
- Development of script for interviews
- collaboration with front line services to have access to women
- Writing text for front line staff to explain the process of interview
- Supporting the MVP in the analysis and write up of findings
Consultation has concluded