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Perinatal support for Black, Asian and minority ethnic Women during the COVID-19 Pandemic - Frimley ICS

Working collaboratively to develop a campaign to support BAME women in Slough and Aldershot, to ensure women of a Black, Asian and minority ethnic background should be advised that they may be at higher risk of complications of COVID-19 and to seek advice without delay if they are concerned about their health.

  • Co-produced with Maternity Voices Partnership (MVP), front line midwives, commissioners and a BAME women, a leaflet in English
  • Leaflet translated into Urdu, Punjabi, Nepali, Hindi and Easy Read to be handed to women in clinic
  • Scripted radio advertising, with translated sound bites for web and social media
  • Radio interviews with lead clinicians
  • Paid for social media advertising
  • co-ordination of head and shoulder videos for social media
  • Updating website and organic social media across the three CCGs
  • Project management and co-ordination of the collaborative approach

Supported the MVP to undertake face to face interviews of BAME women, to better understand the barriers to them access services:

  • Development of script for interviews
  • collaboration with front line services to have access to women
  • Writing text for front line staff to explain the process of interview
  • Supporting the MVP in the analysis and write up of findings
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