Communications & Engagement team - Expertise Development

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Welcome to the engagement space for the Communications & Engagement team. This is where we can work together and share ideas to progress the development of our specialist expertise and forge networks across the Strategy & Transformation directorate. Following our team's discussions with David Tappin, we are looking to:

  • Maintain and develop our specialist skills
  • Build a business plan for comms and engagement
  • Educate the Strategy & Transformation directorate regarding what we can offer

And more generally:

  • Identify a better way of working on proposals to ensure the depth and breadth of skills across the directorate are included and considered appropriately
  • Establish a capabilities development plan

Welcome to the engagement space for the Communications & Engagement team. This is where we can work together and share ideas to progress the development of our specialist expertise and forge networks across the Strategy & Transformation directorate. Following our team's discussions with David Tappin, we are looking to:

  • Maintain and develop our specialist skills
  • Build a business plan for comms and engagement
  • Educate the Strategy & Transformation directorate regarding what we can offer

And more generally:

  • Identify a better way of working on proposals to ensure the depth and breadth of skills across the directorate are included and considered appropriately
  • Establish a capabilities development plan

Your work

Please share a summary of the communications and engagement work you have done below. For each example, please include:

  1. The customer
  2. The challenge
  3. The approach
  4. Specialist communications and engagement skills used
  5. Benefits/difference made



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    Developing a website for the Thames Valley & Surrey Care Records

    4 months ago

    SCW were asked to develop a website to support the Thames Valley and Surrey Local Health and Care Record Partnership (TVS LHCR).

    The aims of the website are to:

    • Explain what the TVS Care Records are, how they will benefit patient care and how they will support health and care staff in delivering that care
    • Provide core information about the partnership, its purpose and plans
    • Show how the TVS Care Records relates to existing local health and care records programmes, including links through to local NHS websites e.g. Berkshire’s Share Your Care
    • Provide up-to-date information on progress and developments
    • Gives... Continue reading

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    Managing digital communications for NHSX

    4 months ago

    NHSX is a relatively new organisation established in 2019 to deliver the Tech vision as part of the NHS Long Term Plan. The structure of NHSX has been evolving and growing over the past year and therefore their communications team has also been growing alongside this. SCW were asked to support NHSX with their digital communications - a role yet to be established - whilst recruitment for a permanent position took place.

    In order to support both existing staff at NHSX and also the new digital communications role (yet to be appointed), our approach was to establish a number of... Continue reading

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    Perinatal support for Black, Asian and minority ethnic Women during the COVID-19 Pandemic - Frimley ICS

    6 months ago

    Working collaboratively to develop a campaign to support BAME women in Slough and Aldershot, to ensure women of a Black, Asian and minority ethnic background should be advised that they may be at higher risk of complications of COVID-19 and to seek advice without delay if they are concerned about their health.

    • Co-produced with Maternity Voices Partnership (MVP), front line midwives, commissioners and a BAME women, a leaflet in English
    • Leaflet translated into Urdu, Punjabi, Nepali, Hindi and Easy Read to be handed to women in clinic
    • Scripted radio advertising, with translated sound bites for web and social media
    • Radio... Continue reading

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    QUALITATIVE ANALYSIS - undertaken in the last year

    6 months ago

    NHSE/I Integrating NHS Pharmacy and Medicines Optimisation (IPMO) programme

    Case studies of 7 pilot areas across the UK. Interviewing and analysis of responses using a research qualitative analysis tool, called the Framework methodology:

    1. Familiarisation
    2. Identification of themes
    3. Indexing
    4. Charting (including piloting stage)
    5. Mapping and interpretation


    Skills: Qualitative data analysis, using a manual Framework methodology. Ability to analyse and translate the data into a comprehensive report for the customer. Writing skills.

    BSW LGI Event

    An LGI is a type of multi-stakeholder process designed to “get the whole system in the room” in order to develop shared understandings and agreements. The approach... Continue reading

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    Supporting BOB ICS COVID19 Incident communications

    7 months ago

    SCW Communications team has been supporting Buckinghamshire, Oxfordshire and Berkshire (BOB) ICS Incident Team since level 4 major incident was called across the NHS.

    The work has been incredibly varied and fact paced - liaising with the army as Mobile Testing Units were set up across the region, with DHSC in support of regional testing centres - the SCW Communications Team provided key information for staff and media and supporting collateral for use by system partners, dealing with MP and Councillor queries and FAQs for the public.

    Communications to support the massive organisation and distribution of PPE, bringing together communications... Continue reading

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    BOB ICS All Staff Briefing

    7 months ago

    Every week the Buckinghamshire, Oxfordshire and Berkshire (BOB) CCG Accountable Officers and directors give an all staff briefing to staff across the three CCGs.

    SCW Communications Team which provides communications for BOB ICS use Join the Conversation as a platform to save all recordings of the staff briefings and the slides to allow CCG staff to re watch, or for staff to catch up having missed a briefing.

    SCW added value: Join the conversation has enabled an all staff briefing across three CCGs during COVID, and has ensured that staff can access the briefing at any time reducing exclusion for... Continue reading

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    Staff surveys for BOB ICS

    7 months ago

    Buckinghamshire, Oxfordshire and Berkshire (BOB) ICS employs two SCW cummunications staff to provide their communications.

    The SCW Comms team were tasked with creating a survey that staff in all three CCG’s across BOB could complete to discuss their wellbeing and any difficulties experienced during the pandemic. The team had set up a BOB Join the Conversation website and online portal, allowing them to create a survey once across the three CCGs, analyse the information incredibly quickly with custom made individual and collective reports downloaded via the website which also created graphs. We were also able to use its tagging function... Continue reading

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    Collating stakeholder engagement views on NHS commissioning in BOB ICS

    7 months ago

    During December 2019, Buckinghamshire, Oxfordshire and Berkshire (BOB) ICS wished to carry out an engagement activity to allow interested stakeholders to give their views on the future NHS commissioning arrangements across BOB, design principles for stronger ICP’s and the proposal for a single management structure and AO for the three BOB CCGs.

    A survey was set up for those who wished to respond electronically, but the public and stakeholders could also respond via email or letter to their relevant commissioner. This created a logistical challenge because the data came in different formats, was disclosed at different times from the three... Continue reading

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    Notable film projects this year

    by alexpyke, 7 months ago


    BSW CCG
    Filmed and produced introductory merger video and launch video for internal and external purposes along with animations and photography for a series of online launch events.


    NHSE/ Bristol Nightingale Hospital
    Produced a time-lapse video.
    Produced a bank of 38 talking head videos for comms and media purposes.
    Produced induction video(s) to the hospital for new team members.


    SCW / Bristol CCG / Digital Social Care
    Produced a series of 32 online training/support videos for care homes.


    SCW
    Thank you NHS video, receiving very positive feedback from colleagues and customers alike.







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    NHSX - Long Term Plan for Tech

    7 months ago

    1. NHSX

    2. NHSX wanted to launch a nationwide consultation for the NHS Long Term Plan For Tech.
    The LTPFT needed to set out an ambitious future for tech-enabled health and care, and NHSX set out five transformative missions, designed to support these broader aims for health and care. NHSX also hopedg to shape other plans (eg the People Plan and the Health Infrastructure Plan) and cross-government strategies where health and care have a major role (eg data curation; artificial intelligence and life sciences).
    NHSX wanted to consolidate existing strategies, plans and policies into a single strategic narrative and plan... Continue reading

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