South East GP website improvement programme communications campaign
NHS South, Central and West (SCW) were commissioned by NHS England to carry out an evaluation on all South East general practice (GP) websites. This involved auditing more than 800 websites with a focus on patient accessibility via a mobile phone, with the aim of ensuring practices met the required standards in line with NHS England’s benchmark and improvement tool. The work came about from a need to improve access to general practice, one of the most significant challenges facing primary care in England, and to move towards a model of general practice that is safer, more efficient and more inclusive.
My role on the project was to promote the work done by SCW and its capabilities in this space through a communications campaign, including promoting the drive to bring general practice websites up to the standards required to meet contractual obligations, accessibility, and usability standards.
This page is to provide feedback to myself and my input to the communications campaign and programme of work.
The following content has been produced by myself and the team to promote the work:
I would appreciate you sharing this content, especially to external partners, in the final week of the campaign through your social channels. The above posts can also be found on LinkedIn.
The promotional video can also be viewed here:
The survey in the link below is for people who have worked alongside me in the project team to feed back based on my work.
It has been a privilege to work on this communications campaign to promote this fantastic piece of work alongside such a dynamic and supportive team.
Please complete the survey using the link below by 01 August 2024.
Thank you, Luke Whewall (22 July 2024)
NHS South, Central and West (SCW) were commissioned by NHS England to carry out an evaluation on all South East general practice (GP) websites. This involved auditing more than 800 websites with a focus on patient accessibility via a mobile phone, with the aim of ensuring practices met the required standards in line with NHS England’s benchmark and improvement tool. The work came about from a need to improve access to general practice, one of the most significant challenges facing primary care in England, and to move towards a model of general practice that is safer, more efficient and more inclusive.
My role on the project was to promote the work done by SCW and its capabilities in this space through a communications campaign, including promoting the drive to bring general practice websites up to the standards required to meet contractual obligations, accessibility, and usability standards.
This page is to provide feedback to myself and my input to the communications campaign and programme of work.
The following content has been produced by myself and the team to promote the work:
I would appreciate you sharing this content, especially to external partners, in the final week of the campaign through your social channels. The above posts can also be found on LinkedIn.
The promotional video can also be viewed here:
The survey in the link below is for people who have worked alongside me in the project team to feed back based on my work.
It has been a privilege to work on this communications campaign to promote this fantastic piece of work alongside such a dynamic and supportive team.
Please complete the survey using the link below by 01 August 2024.
